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Why Sonus Research?
We wanted reasonably priced research into B2B tech trends from senior experts at telecom and technology companies. But we couldn’t find it. So we developed our own research division.
Our clients use our surveys & reports to:
Build technology roadmaps based on in-depth service provider feedback vs. one-off conversations with customers
Create press releases, thought leadership, webinars, white papers and other collateral to position your company as experts for the media, customers and vendors
Build lead-generation campaigns
Establish competitive differentiation in the marketplace
Develop heavyweight collateral for sales teams
See our latest research
REPORT
Marketing Technology Overload?
B2B Tech Marketers Reveal The Good, The Bad & The Ugly
Case study
Enea: Using research to kickstart 5G industry discussion
Enea needed a way to kickstart public discussion of the Network Data Layer, a critical component of 5G software infrastructure that hasn’t been widely discussed.
Enea: Using research to kickstart 5G industry discussion
Enea needed a way to kickstart public discussion of the Network Data Layer, a critical component of 5G software infrastructure that hasn’t been widely discussed.
The Problem
Enea needed a way to kickstart public discussion of the Network Data Layer, a critical component of 5G software infrastructure that hasn’t been widely discussed. As media are inclined to only write about current industry hot topics, Enea Openwave needed a way to raise awareness of its technology and solutions, as mobile operators plan their 5G software cores.
The Solution
Sonus needed to create a “thin edge of the wedge” to introduce the concept. We directly surveyed mobile operators through our own Technology Innovation Council research arm and asked them about their plans for the Network Data Layer, as well as other industry hot topics that we knew would generate headlines. From that survey, we developed a high-quality piece of collateral and promoted it through PR, email marketing, a webcast, digital advertising and social media.
Business Impact
Enea secured large volumes of media coverage from the survey announcement. It is now one of only two vendors to be publicly associated with the Network Data Layer in the media, with 99.9% share of voice for this subject. With a digital marketing campaign directly to operators, Enea also has received dozens of leads from operators around the world. As operators plan out their 5G software cores, Enea has secured early dominance in mindshare and put it in pole position for inclusion in RFPs – already leading to two major Tier 1 operator deals.
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Who We Are
Sonus Research was developed by and is led by Denise Culver, Research Director. Denise has more than 22 years of experience in telecom and technology research and writing.
She spent 12 years as a research analyst with Heavy Reading, covering a wide variety of telecommunications trends and technologies. Her career in telecom and tech journalism began in 1996, as a freelance writer for publications like Inter@ctive Week, tele.com and InformationWeek. Denise is a winner of the Jesse H. Neal Award for editorial achievement, and she holds a BS in journalism from Texas A&M University.